A wonderfully simple ad campaign for Johnnie Walker directed by Jamie Rafn. The spot is one 6 minute take of Robert Carlyle strolling a mountain path with impeccable timing as he recounts the history of Johnny Walker.
Are they selling the steak or the sizzle? Are they using copy or visuals to sell the product? This memorable, and now classic advertising campaign, relies on story to connect with the audience. This ad campaign is a lesson in why brands need to put their story ahead of features and benefits.
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