200 Years and Still Walking, A Legendary Ad Campaign

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A wonderfully simple ad campaign for Johnnie Walker directed by Jamie Rafn. The spot is one 6 minute take of Robert Carlyle strolling a mountain path with impeccable timing as he recounts the history of Johnny Walker.

Are they selling the steak or the sizzle? Are they using copy or visuals to sell the product? This memorable, and now classic advertising campaign, relies on story to connect with the audience. This ad campaign is a lesson in why brands need to put their story ahead of features and benefits.

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About The Author

Commercial photographer Brett Gilmour, creates content for social media, content marketing, web, print and branding. Based at a photography studio in Calgary, Alberta, Brett photographs projects across Canada Brett photographs products, architecture, headshots and branding for smart companies like NOVA, GE, Shell, Home Hardware and UBER. His agency clients include John Street, National, and Barbarian Group. Awards and Accomplishments 3 Time Gold Nugget Award winner for architectural photography. Many BUILD awards. Former President and Board of Member at CAPIC, Prairie Chapter. Former Film Selection Committee member at the Banff Mountain Film Festival.

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