There are many reasons to hire an advertising photographer, here are just a five of them.
1. People will judge your brand based on the photographs
The photographs you use represent your business. People will judge your brand based on the photographs in your advertising. For example, by using stock photography or a an amateur photographer, people will assume you are willing to cut corners and not work at a professional standard. When you hire an advertising photographer to create professional quality photography in your advertising, people can immediately tell that you accept only the best and pay attention to details.
2. Advertising photographers can communicate ideas and emotions specific to your brand
When you need to communicate ideas and emotions specific to your company and your brand. Advertising photographers study your existing materials and brand to learn how they can build on the past while infusing the brand with memorable new imagery. Commercial photographers know how to follow a layout and take direction from Art Directors and Marketing Directors like we did on this project for SeisWare. These photographers then add their own insight to create imagery that enhances your brand and lingers with your audience.
3. Hire an advertising photographer to show the unique advantages of your products, services and company culture.
In competitive industries having a unique vision can make the difference between winning and losing a sale. Avoid generic stock photography that is designed for a variety of purposes and companies. Only custom made advertising photography can show the unique advantages of your products, your services and your company culture. Oakley, Nike, Coca-Cola and Gatorade were built on this type of advertising photography.
4. When your reputation is on the line, hire an advertising photographer
When you are investing your time, money and resources to create a campaign and your reputation is on the line you need to hire an advertising photographer. Can you imagine risking your reputation by using generic stock imagery that all of your competitors have access to?
One of my clients ran an expensive super billboard campaign in Vancouver using stock photography. Across the street, their main competitor in Vancouver ran a super billboard using the exact same photograph…the horror! After spending tens of thousands of dollars for the ad buy, the photography license, the printing, the graphic design and other costs, my client had to cancel their billboard and pay to take it down just a few days after it went up.
This client has committed to using custom advertising photography exclusively so they never run the risk of this type of embarrassment again. A similar billboard disaster happened to one of my national accounts in Toronto and it happened during an election in the U.K.
5. When skills, experience, and professionalism are required
Photographing time crunched executives in under 10 minutes or getting the hero image on a dangerous work site requires special skills. In these high pressure situations you need to hire an advertising photographer that will:
- communicate with you before, during and after the shoot
- develop a backup plan for the backup plan
- show up with all the gear and the backup gear
- has a professional crew of stylists, photo assistants, producer, props master, special effects and more
Hiring a professional advertising photographer means that every detail of the photo shoot is accounted for. It means that you can focus on your priorities while the photographer works on their priorities and as a team you can create a images with impact and enjoy doing it.
6. Bonus Reason
Because we love our job and we have fun doing it.