Branding Photography Tips | 3

6 Professional Branding Photography Tips for Your Small Business

These small business branding photography tips can take your business to the next level. It provides you with a library of images to use on your website, in print and social media. But what kind of images do you want from your branding photoshoot?

Branding photography often includes products, services, environmental portraits as well as your workspace. These images will form the foundation of the photo library used to promote your business. But you want your business to stand out so go deeper and create additional branding photos that show other sides of your business. Let’s explore what this looks like using a branding photo shoot we did for the launch of start-up, Mud Urban Potters. On this shoot we partnered with Spanish Branding Designer, Judit Aldama who produced and art directed the shoot.

6 Branding Photography Tips

Show off values and mission

As a business, you offer products and services, but your brand is so much more than that. Your brand is more than your logo or the fonts on your website. Branding is about how you present your business to the world – the beliefs, mission and values that were the reason you started your company and dictate how you make decisions.

But how do you show an intangible concept like your values in branding photos? That’s where working with a professional photographer pays off. Talk to your branding photographer about the importance of demonstrating your brand’s values in your images whether it’s capturing images of you and your staff working with clients or photos of how you interact with your community.

Professional branding photography that shows off company values at Mud Urban Potters in Calgary, Alberta.

Tell the stories of previous clients

Client testimonials add legitimacy to your brand and give potential clients more confidence in what you have to offer. Adding portraits to those client testimonials is the icing on the cake! Talk to past clients who greatly benefited from your products or services and make environmental portraits of them in their own work or home environment.

Portrait of a blonde woman at a pottery studio in Calgary, Alberta to illustrate branding photography tips

A few of these photos add authenticity to your testimonials and let visitors to your website and social media pages see the type of clients who have worked with you. Repurpose the client portraits into case studies, slide decks and pitch packages that reinforce your company branding.

Capture your staff in action

Instead of using traditional headshots to showcase the members of your team, create photos of each person during their workday. A variety of environmental portraits and action photos can break up the monotony of staff listings and let your team members show off their unique personalities and skills.

If you work in an office, “action photos” may feel out of reach, but there are a variety of ways to show action. Presentations, team meetings and collaborating with clients are a few of the scenarios a professional photographer can capture. Images of your team in their natural environment, working hard to meet the needs of your clients are gold in your media library.

Branding photography tips photograhed on location at Mud Urban Potters in Calgary, Alberta by Brett Gilmour.
Branding photography showing off the staff in action at Mud Urban Potters studio in Calgary, Canada

Differentiate yourself from the competition

What makes your brand different from every other brand? How are your products or services special? Why do clients choose to work with you over someone else?

Use your branding photography session as an opportunity to visually present the things that make your business stand out. Whether it’s the materials you use, your processes or a special technology. Whatever makes your brand different from other brands is what you want to showcase in your branding photography.

Let potential clients see your space

Interior photo of a start-up business illustrating branding photography tips in Calgary, Alberta by Brett Gilmour.

Whether you run your business from an office or a storefront or your own home; giving potential customers a peek into your workspace is a great way to encourage trust. How you organize and design your space says a lot about how you define your brand, and giving clients a sneak peek behind the scenes lets them in on the story of your brand.

Demonstrate your work in the field

Branding photography tip showing two Caucasian women throwing clay at a pottery studio to show how location photography is used in business marketing.

Most brands aren’t confined to an office space or manufacturing plant. If you can, plan branding images of your team working outside the office, whether that’s in customers’ businesses, in the field or in a customer’s home. Location and lifestyle photos provide an inside look into what your brand actually does out in the world and how you make your clients’ lives better. Remember, a little authenticity goes a long way in connecting with potential clients!

With these professional branding photography tips, you can boost your business this year and beyond!

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