Making of the CDD Annual Report Photography
In 2009 Distress Centre Calgary had 312 volunteers contribute 33,961 hours of service. 78,351 crisis calls were responded to. 53,197 information and referral calls were handled. 1765 counselling sessions were delivered.
When I heard the compelling story of the DCC, I decided to work with them pro bono as part of my commitment to give back to my community . Dan King and Leah Santucci at Zero Gravity and the DCC worked with me to develop the concept for the 2010 annual report for the Distress Centre Calgary. The client wanted a annual report photography that showed the volunteers and staff working at the DCC. The original concept called for photographs of the staff handling distress calls over the phone from their cubicles.
After a briefing with the Zero Gravity and the DCC, Leah came back with sketches and for a new concept that communicates the core values of the DCC in an elegant way. The concept is based on a quote from Self Organized Networks by Margret Wheatly. At the end of our second meeting details for the style and execution of the photography were worked out and Leah had the tough job of matching phrases to t-shirt sizes and people so that it all fit on the pages of the annual report.