Choosing a local photographer is one of the most important decisions you’ll make in the photography planning process. While other vendors will be a part of your photo shoot, the images your photographer makes will become a part of your brand story. These photos will define your business image for years to come.
As you research potential photography companies, you will find that there are a lot of options and variations. Photography services will differ not only in style and pricing, but in product offerings and capabilities. Large photography companies may seem to have multiple photographers working for them. But, often they just sub-contract a random local photographer and mark up the cost of the local photography service. When this happens you won’t have as much control over the look of your photos or the process of making them.
These are a few of the reasons why a smaller local photographer is often the best choice, and is well worth the investment.
You can develop a relationship with a local photographer
With a large photography company, chances are you will have a photographer assigned to you. You may not even have the opportunity to meet with them before your photo session. A local photographer will take the time to meet with you personally, ensuring that you feel comfortable working with them. You will have the opportunity to meet and plan your photo shoot and the specific photos you want to create. The chance to get to know your photographer personally means you have more opportunities to ask questions and make sure that the photos you get match your unique brand identity.
Local photographer will work to make you happy
A local photography studio has more to lose if a client is dissatisfied with their service. For for this reason, they work especially hard to make images that match your vision and drive engagement with your brand. A local photographer works extra hard for your success because it drives the success of their own community, and satisfied clients can be the greatest source of referrals for their photography studio.
A large company may simply sub-contract a photographer to you and move on. A local photographer will sit down with you and work out all the details, from pre-production to the photo shoot until the edited images are in your hands.
You will know exactly what you’re getting
A local photographer will take time to show you their previous work. You’ll have the opportunity to make sure their style fits the type of images you want. You don’t want to hire a photographer whose style is drastically different from what you’re looking for.
With a large company, it can be difficult to know what type of images you will get because you don’t know which photographer will shoot your project. A boutique photography studio will work with you to ensure you get images that match the style of your project. They will let you know upfront, well before any contract is signed, if they can produce work that matches your brief.
They will work with your budget
While a larger photography company may offer lower-priced packages, those options may not get you the services or deliverables you need for your photography project. Outside photographers will need to travel to the photo shoot and that adds a significant cost to the project.
A local photographer will know the best local vendors and suppliers. They’ll work with you on the planning and execution of the photo shoot so you can stay within your budget. They may offer a payment plan or create a custom quote that maximizes your allotted photography budget. With a smaller studio and a photographer you can meet with, you’re more likely to negotiate a photography service that works for you and your boss.
You deserve that personal touch
Chances are you prefer a local salon to a chain experience because of the difference in service and the relationship you have with your stylist. The same goes for a photographer. You want the images made and edited with skill. You want someone who has spent time getting to know your brand, understands your vision, and knows the look and moments that are most important to you. You want a photographer that is not just a contractor but a supporting member of your marketing team who will go into the photography and editing process with your objectives in mind.
A smaller local photography company can offer the attention to detail and personal relationship that a larger company often lacks. When it comes to your branding photos, you deserve nothing but the best. These are images that will shape the world’s view of your company, drive your sales, and connect with your customers. Choosing a local photographer can help you have a smooth photo shoot and get you the photos you want.