5 Strategies for Using Your Q4 Marketing Budget

In the final quarter of the year, businesses have a fantastic opportunity to spend because of the start of the government’s new fiscal year and the final opportunity to offset tax liabilities. We have some terrific suggestions on how you can make the most of the remaining money in your the marketing budget.

1. HEADSHOTS

Having a strong online presence for your team has become increasingly important as a result of the spread of social media and remote working. A superb professional headshot may lend a personal touch to a digital engagement and communicate expertise, dependability, and approachability. It is advantageous for the company and wise use of your marketing money to have standardized and attractive headshots for each member of your team.

Find out more about our team headshots, including their cost and availability, by clicking HERE.

2. EVENT PHOTOGRAPHY

Holiday gatherings, annual conferences, and sales conferences all play a significant role in motivating, educating, and inspiring your staff. Additionally, they cost a lot of money and effort to put on. Get professional photos of your event to document all your hard work and to use in marketing the comraderie, loyalty and culture of your company. Whether they are a little business in your neighbourhood or a Fortune 500 corporation, we record events for many of our amazing clients. If you are planning an event, call to discuss how easily you can integrate photography to boost employee recognition and engagement.

3. WEBSITE IMAGES

Every company is different. Stock images often don’t work in your marketing materirals because your audience knows they aren’t genuine. Custom photo sessions capture your staff excelling at what they do, and doing it in your business environment. Commissioned photography can provide you with hundreds of genuine photographs for your website, social media platforms, and marketing materials. Regularly scheduled photo shoots will generate a never ending library of marketing photos showcasing your staff, products, services and facilites. Below is a gallery of photos we’ve produced for clients.

4. BRANDING PHOTOGRAPHY

What about the artists, entrepreneurs, disruptors, and influencers? More than anyone, thought leaders and influencers need a library of regularly updated images. To establish your brand identity, it’s essential to have high-quality personalised photographs.

A personal branding photoshoot is a good use of your marketing budget. For about the price of a new suit or Louboutin shoes, you will obtain stunning visuals that will elevate your website, social media presence, and published materials. Improving your digital presence will better position you in the market, presenting you as the distinguished figure you truly are. Take a look at the following examples from our branding sessions:

5. VIDEOS

Marketing experts concur that having excellent video content is crucial. Spending your marketing budget on excellent video can pay off handsomely, regardless of whether your business needs internal training videos, pitch presentations, commercials, or social media advertising content. Take a look at some behind-the-scenes video here:

Do you need help with planning your marketing budget? We can work with you to develop any type of visual media that your company requires. Click here to contact us.

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