calgary

Personal Branding – Sample Photo Shoot

Personal branding photographs are content – and an extremely versatile form of content at that. One of my personal favourite photo shoots was with Sylvia Groves. Sylvia had just launched a new business, Governance Studio, and needed marketing material to promote her services. Specifically, she needed portraits to showcase herself: a highly talented and skilled …

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Personal Branding – Using Photography to Tell Your Story

Who is the person you want to showcase behind your brand? That is the ultimate question that I ask my clients when planning a personal branding shoot. Your online identity or brand is defined by all the online information that exists about you, including photographs of yourself. Knowing what is out there with your name …

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Behance Portfolio Reviews Calgary

Behance Portfolio Reviews Illustrators, graphic designers, film makers, producers, creative directors and photographers in Calgary gathered at Gilmour Photography Studio May 15th with Behance Portfolio Reviews to connect, share work and get feedback on their portfolios. Why Meet For Portfolio Reviews? The creative world wants and needs more feedback. It’s the only way our work gets …

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Tips On Managing Social Media

Shannon Bowen-Kelsick of SBK Marketing has a great article highlighting the best tips from a panel discussion held in Calgary by the Calgary Marketing Meetup Group. The panel luncheon titled, “MySpace, YouTube, Identica, Twitter, FriendFeed, Facebook and LinkedIn….. Oh my!”, was about how to manage our personal and professional social media presence. We learned that on-line, there isn’t much difference between our personal and professional selves and that it is best to err on the side of caution.

Online Presence Checkup #YYC Was a Hit

New tech­niques for man­ag­ing online pres­ence that I learned about are:

* set­ting Google alerts to auto mon­i­tor my name and alert me when it pops up online
* research­ing where my com­peti­tors are listed online and get­ting listed there as well
* using click­tail to ana­lyze web traffic
* using dis­qus