marketing

Personal Branding – Sample Photo Shoot

Personal branding photographs are content – and an extremely versatile form of content at that. One of my personal favourite photo shoots was with Sylvia Groves. Sylvia had just launched a new business, Governance Studio, and needed marketing material to promote her services. Specifically, she needed portraits to showcase herself: a highly talented and skilled …

Personal Branding – Sample Photo Shoot Read More »

Personal Branding – Using Photography to Tell Your Story

Who is the person you want to showcase behind your brand? That is the ultimate question that I ask my clients when planning a personal branding shoot. Your online identity or brand is defined by all the online information that exists about you, including photographs of yourself. Knowing what is out there with your name …

Personal Branding – Using Photography to Tell Your Story Read More »

Architectural Photography Video

Architectural Photography In Video

Architectural Photography Video O2 Developments 831 22nd Ave NW Luxury living builder, O2 Developments of Calgary builds exquisitely crafted custom homes on inner city lots. We have been creating their architectural photography for a couple of years. For this house we leveraged all of the clients social media channels by adding the architectural photography to a video. …

Architectural Photography In Video Read More »

modern-media-agency

What Defines a Modern Media Agency

TV is still the king of media spending but emerging and established online platforms are changing the game. Social media has gathered a disproportionate amount of media hype so what do the numbers say? This info-graphic sorts out the hype from the facts and helps turn the tsunami of web-based media metrics into actionable marketing goals

business-portrait-photography

11 Fashion Tips for Better Business Portraits

11 Fashion Tips for Better Business Portraits. Choose an outfit that you would wear when meeting one of your best clients.
Hold attention on your eyes and flatter your face by wearing conservative clothing. Mid-range and darker, solid colours such as blue, brown, gray, red, green are best for both men and women.

Tips On Managing Social Media

Shannon Bowen-Kelsick of SBK Marketing has a great article highlighting the best tips from a panel discussion held in Calgary by the Calgary Marketing Meetup Group. The panel luncheon titled, “MySpace, YouTube, Identica, Twitter, FriendFeed, Facebook and LinkedIn….. Oh my!”, was about how to manage our personal and professional social media presence. We learned that on-line, there isn’t much difference between our personal and professional selves and that it is best to err on the side of caution.

Online Presence Checkup #YYC Was a Hit

New tech­niques for man­ag­ing online pres­ence that I learned about are:

* set­ting Google alerts to auto mon­i­tor my name and alert me when it pops up online
* research­ing where my com­peti­tors are listed online and get­ting listed there as well
* using click­tail to ana­lyze web traffic
* using dis­qus