Branding photography of employees at ATB Bank's Brightside photographed in Calgary by Brett Gilmour, for a feature story about CMNTY.

How to Use Branding Photography to Increase Sales

If you spend much time online, you’ve probably noticed that you’re constantly bombarded with information. Images, videos, promotions: It’s hard to know what to consume will all the content that’s out there!

Branding Photography Is An Investment In Your Business

Because there is so much imagery online, especially on social media, high-quality branding photography can be a huge boost to help your business stand out from your competitors. The visuals you use for your brand show your story and let your audience know what to expect from working with you. With branding photos featuring your business, you can build a relationship with potential clients before they ever book your services or buy your products.

Branding photography of employees at ATB Bank's Brightside photographed in Calgary by Brett Gilmour, for a feature story about CMNTY.
Branding photography of employees at ATB Bank’s Brightside photographed in Calgary by Brett Gilmour, for a feature story about CMNTY.

When you invest in professional branding photography, you are investing in your business and in your future. High-quality images help you boost sales by providing opportunities for your business to make a professional impression on your audience.

Show off what you do

No matter what your business offers, you likely have some tools you use to get the job done. This is true even if you offer an intangible service! Think about what items you use in a day on the job and incorporate those into your branding photography session. People are more likely to buy or work with someone they know and trust, and a great way to establish trust is to be authentic and show potential customers exactly what you do. It may sound simple, but this can go a long way toward helping you engage with visitors to your website and social media pages.

Business branding photography of an employee working at ATB Bank's Brightside. Photographed in Calgary by commercial photographer, Brett Gilmour, for a feature story about CMNTY.

“Letting potential customers get to know you can help them feel that you’re trustworthy and someone they want to work with. You don’t have to tell your life story, but use your personal branding photos to show off some of your personal interests.”

Let the world know who you are

As the owner of your business, you are a part of your brand. Letting potential customers get to know you can help them feel that you’re trustworthy and someone they want to work with. You don’t have to tell your life story, but use your personal branding photos to show off some of your personal interests. For example, you can wear a graphic tee featuring your favorite sports team or movie or sip coffee from a mug featuring your college mascot. Think about the things that are most important to you, the values that you’ve made a part of your business, and show those ideas off in your branding imagery.

Business branding photography of an employee working at ATB Bank's Brightside. Photographed in Calgary by commercial photographer, Brett Gilmour, for a feature story about CMNTY.
© Brett Gilmour
Business branding photography at ATB Bank’s Brightside.

Your face is part of your personal brand

Not only do your potential customers want to know you—they also want to see you. While it’s great to show your team members and products, be sure to include yourself in some photos, whether you’re chatting with a client or working hard. Show off a little of your personality in your branding photography session and give anyone who sees your photos the chance to know a little bit about the real you.

Use your branding photography everywhere

Once you’ve taken professional branding images, you should use them as much as possible. Update your website with your images and make social media posts with them. High-quality, authentic imagery can help improve your conversion rate and even lead to more engagement with your social posts. Have more images that you know what to do with? Rotate out the images on your website occasionally to keep things fresh!

Plan for future projects

When you’re planning the photos you want for your branding photography session, think about the goals you have for the future. Do you want to start a podcast? Are you planning on offering educational courses? Will you be speaking at an event or conference? Consider the things you would like to do in the future and make a list of photos, a shot list, that can be used for these goals and projects. The more images you have, the better off you’ll be, and our Annual Branding Packages can help you get there!

6 Professional Branding Photography Tips for Your Small Business

Why Your Business Needs Professional Branding Photography

5 Reasons Why You Should Hire a Local Photographer

This article may be reproduced in entirety as long as URLs and copyright information remain intact, and a link is provided back to this article. © Brett Gilmour, all rights reserved. For editorial use contact Brett Gilmour.

Scroll to Top