As online media continues to evolve it drives the need for media agency to change with it. TV is still the king of media agency spending but emerging and established online platforms are changing the game. Social media has gathered a disproportionate amount of media hype so what do the numbers say? This info-graphic sorts out the hype from the facts and helps turn the tsunami of web-based media metrics into actionable marketing goals. Read more.
The Modern Media Agency Series is supported by IDG.
