As online media continues to evolve it drives the need for media agency to change with it. TV is still the king of media agency spending but emerging and established online platforms are changing the game. Social media has gathered a disproportionate amount of media hype so what do the numbers say? This info-graphic sorts out the hype from the facts and helps turn the tsunami of web-based media metrics into actionable marketing goals. Read more.
About The Author
Corporate and architectural photographer Brett Gilmour, has extensive experience photographing web, print, outdoor and direct mail campaigns for energy, hotel, real estate, tourism, editorial and corporate clients. Since 1996 Brett has created commercial photography that shows a brand's story and weaves their products into the fabric of our culture. Brett partners with advertising agencies and companies to produce custom photography. 3 Time Gold Nugget Award winner for architectural photography. Former President and Board of Member at CAPIC, Prairie Chapter. Former Film Selection Committee member at the Banff Mountain Film Festival.