As a small business, your brand identity is incredibly important. It’s more than your logo or colours — it’s how you show potential customers who you are and what you have to offer. If the imagery on your website doesn’t reflect the type of brand you want to be, then it’s time for updated photos.
Professional branding photography provides you with a library of images to use on your website, social media, press releases, trade show booths and sales material. It’s an investment in your business brand and a way to show the world the professional you are.
Show, don’t tell
Well crafted keyword-rich copy is incredibly important to have on your website, but photos can can quickly show your story. Photos can show what your brand mission and values are, how much you care about the work you do and how talented your team members are. Images have the power to show exactly what you want to say in less than a second.
Potential customers aren’t going to take your word for everything. Don’t just describe your workspace or your staff —show them off! After all, you’ve worked hard to put together a business you’re proud of, why not let the world see what you’ve created?
Establish your brand identity
Professional branding photography is the perfect way to capture your brand identity. The images can showcase the products or services you offer, your workspace or storefront, your staff, and, of course, you! By giving people who see your photos a peek into your world, you help potential customers better understand your story and how you stand out from your competitors.
Ask yourself:
- How do you want your customers to picture your brand?
- What do you want them to remember?
The answer is your brand identity.
A professional branding photographer can help you translate your identity into images that you can use to promote your business across social media and on your website.
Let people know your products or services are high quality
Even if you’re not a photographer, it’s pretty easy to spot amateur photos on a website or social media page. They’re often blurry, badly framed or poorly lit. If you use amateur photos to promote your business, potential customers may see your brand as low quality. Even average photos can create the wrong impression, that your services are run-of-the-mill and mediocre at best.
