Your Photo Shoot Questions Answered

So, you’ve decided on your perfect photographer for a photo-shoot and you’ve chosen Gilmour Photography (great choice by the way). You’re ready to book your photoshoot and we’re so excited to work with you – but you have photo shoot questions you need answered:

What is your starting rate?

We estimate costs for all our photography on a project-by-project basis based on the requirements of each project. Our photography fees start at $1600 per day plus expenses for items like photo assistants, props, stylists, backgrounds, studio rental, scouting, crane rental, travel, parking, etc. A half-day of photography starts at $1200 plus expenses.

Post-production fees to process the RAW photography into print and web ready images are billed separately. Custom processing is billed at $75/image. Batch processing is $150/hour. Photo retouching and illustration is $150/hr.

Licensing fees are based on the publishing region, print run, display type, and length of license. This varies widely based on the client needs.

What is your process? How many people are on your team?

Gilmour Photography partners with clients to plan, produce and edit custom photography that fits your message. Our process to achieve that has three phases:

  1. Pre-Production: client briefings, scheduling, permitting, casting, location scouting, lighting scouting, set-building, equipment rentals, location rentals, special insurance, wardrobe, and layouts.
  2. Production: photography.
  3. Post-Production: archiving, choosing selects, proofing, editing, retouching, and image delivery.

We match our level of support to the size and budget of each photography project.  We use the most advanced photography equipment to deliver photography that is ready for print and electronic communications.

During the shoot, clients can see images on a monitor as they are created. This ensures clients are confident the photos convey their message in a visually compelling way.

Our team varies from 2 to 10 people or more and scales up or down depending on the requirements of the job. On a shoot, there’s always a photographer and first assistant. Some shoots require more expertise and when they do, we bring in our talented stylists for hair, makeup, wardrobe, and food; second assistants and production assistants. On more complex shoots, we use a producer to keep all the moving parts moving in the right direction. The producer ensures everyone is on time, on budget, and that the photo crew can focus on creativity and photography.

What is your level of experience? Do you have any professional certifications?

Since 1996, I have been partnering with advertising agencies, companies, and magazines to create location photography of architecture, people, and places. My images have been featured in a variety of advertising campaigns and magazine around the world. My photography has been honoured with three Gold Nugget Awards for Architectural Photography, the highest honour in North America.

I’ve been a peer reviewed member of CAPIC – Canadian Association of Professional Image Creators, EP – Editorial Photographers, TOPA – Travel and Outdoor Photographers and PPOC – Professional Photographers of Canada. I’ve been on the boards of the CAPIC Prairies Chapter, the Graphic Designers of Canada – Southern Alberta Chapter, the PPOC Central Alberta Chapter.

Agency Clients

  • Edelman
  • Watermark Communications
  • Fulcrum Communications
  • Kennedy + Lee Communications
  • Zero Gravity
  • Driven Consulting
  • Slingshot
  • The Barbarian Group
  • Curious Communications
  • SAW Communications
  • Trigger

Advertising Clients

  • Parsons School of Design
  • LinkedIn
  • TD Waterhouse
  • Estee Lauder
  • General Electric
  • Chevron
  • Tenaris
  • The United Way
  • Nissan Canada
  • Carma Developers
  • Mark’s
  • AECON Group
  • MNP
  • Shell
  • UBER
  • Brookfield Properties
  • Banff-Lake Louise Tourism Bureau

Editorial Clients

  • Canadian Geographic
  • CIO Magazine
  • Western Living Magazine
  • YCM Magazine
  • Ski Canada
  • Western Grocer Magazine
  • Western Restaurant News

Are you properly insured?

Gilmour Photography is now fully covered by WCB. This makes it easier for our clients to maintain their safety records and meet their safety requirements.

When our staff are working on your pipeline, drill rig, construction site, sky scraper roof top or doors-off helicopter our photographer and support staff will be fully covered by Gilmour Photography’s WCB Alberta coverage.

What’s included in a typical photo-shoot? Are styling and makeup included?

At our highest service level, we budget for a light study/scouting, a site walk-through, time to plan for the best light and way to execute the shots, and multiple weather days. On a basic shoot, we do a quick walk-through then start shooting. I generally work with 1 photo assistant for equipment management, to handle the digital files and as a back-up to complete the shoot.

A photo assistant will be on hand to manage equipment and prep people for their shot. We bring equipment backups, so we can keep shooting if something breaks or fails. We also backup the images from the shoot on-site to safe-guard them from loss and provide an interactive gallery online and downloadable proofs from the shoot within 5 days

Additional services we can provide include:

– Prints from the photo shoot

– Facebook Timeline or Coverpage images created for each partner

– Providing a hair and makeup artistry for the shoot

Where would we shoot: at your studio or my location?

The location of any photo-shoot depends on the client’s needs. Gilmour Photography offers in-studio services, but we pride ourselves in keeping your business running smoothly by setting up a mobile photo studio at your location if needed.

How do you describe your photographic style?

Most people refer to my style as clean, natural, and sharp. The best part of my style is that you’ll never be able to see the Photoshop work even when it’s very extensive.

How are the photos delivered?

Images are delivered directly to our clients via our private and secured client website or DVD. We can send images directly to the HR, Marketing Departments or individuals. Each image will be named and keyworded using the subjects name, so they are easily searchable and trackable on-line and in your internal database.

How long will the shoot take?

Photo-shoot times depend on the scale of the shoot. In general, the minimum time for setup and tear down is 60 minutes, plus however long it takes to shoot.

What is your availability?

Generally, we book projects 2-3 weeks in advance, during summer some weeks are booked 3-4 months in advance.

What kind of gear do you shoot with?

Hasselblad, Nikon, Canon, Profoto, Hensel, StrobePro, Westcott, Manfrotto, etc. We use the best of the best, professional grade equipment. We bring back-ups of cameras, lenses, lighting, and grip to every shoot. Bringing backup equipment ensures we can always get the shots you need. It’s just one more thing that separates professional photographers from hobbyists.

Have any more photography questions you need answered or want to book a shoot? Feel free to call our studio at 403-540-5530 or email us.